The European travel market was facing unique challenges even before the health crisis took hold. From bankruptcies and restructurings, to the political uncertainty of Brexit, to shaming airlines, travel companies were on high alert. When the coronavirus shut down travel in March, the industry took a long pause and regrouped. Now new and bolder strategies are in place to restart the most vibrant travel industry in the world. With so many obstacles to overcome, and a permanent change in traveler behavior and safety protocols, the strongest and boldest must find their way. Phocuswright Europe will provide a forum for these leaders to meet and share their ideas for recovery and success going forward.

Yes, 2020 is a momentous year as the decade unfolds and travel restarts. How do we pinpoint the threats, identify the options, pursue new ideas and act on opportunities in the era ahead?