HalalBooking
Innovator
Information
HalalBooking
Founded Year: 2014
HQ: London, U.K.
Principal(s): Elnur Seyidli, CEO ; Enver Cebi, COO; Emin Hasanov, CTO
Funding: No VC capital - profitable since founding (only $2M private investment in 2019).
Product Description: Standard OTA model, except that in addition to a standard OTA, we collect additional USP data about hotels, i.e. highly granular unique data about halal-friendliness and family-friendliness of food, alcohol, pool, beach and spa services. We augment this USP data with standard content, which we obtain via Expedia, and make it searchable for our halal-conscious customers.
Business Model: Standard OTA model, except that in addition to a standard OTA, we collect additional USP data about hotels, i.e. highly granular unique data about halal-friendliness and family-friendliness of food, no alcohol, pool, beach and spa services. We augment this USP data with standard content, which we obtain via Expedia, and make it searchable for our halal-conscious customers.
Competitors: Standard OTA giants, who do not have these USPs (there are many small local "halal travel" players but we are the only global "halal travel" OTA).
Competitive Edge: World's number-one website for millions of halal-conscious families to search for hotels by special needs such as availability of halal food, no-alcohol arrangements, and pool, beach or spa facilities either for ladies only or for private family use or mixed-gender facilities with modest swimwear allowed.
Market Opportunity: Annual Muslim traveler spend: $230B
Portion of fully halal-conscious and partially halal-conscious travelers ~30-50% = ~$90B
Portion of Accommodation ~1/3 = $30M; Portion of T&A ~1/3 = $30M
Current scope: Accommodation - $30B market; Future scope: T&A – another $30B market = $60M in total.
Early Customers: Halal-conscious family with 2-3 kids in Northern Europe, searching for a halal-friendly summer holiday in the Mediterranean.
Contact: Elnur Seyidli, CEO; elnur@halalbooking.com; +44 (20) 3289 0189